Made in Italy treasure
13/08/2025
How much is Made in Italy worth?
Recent data estimates Made in Italy's value abroad at €60 billion, or more. This is the amount international consumers are willing to pay for materials, services, design, and craftsmanship typical of Italian manufacturing. We're obviously talking about objects such as design, food and wine, fashion, furniture, and mechanics. But there are also experiences included in tourism, ceremonies, and catering. Italy as a wedding destination has great appeal not only for its products but also for our savoir faire, our cooking shows, our landscapes, our products, our biodiversity, variety, freshness, scenography, atmosphere, and rituals. In short, Made in Italy is a valuable asset, not only for exports but also for the positive perception of our lifestyle.